Articles from pharosIQ

Fusion of company’s proprietary engagement capabilities with its advanced AI ecosystem unlocks new market activation in just 90 days across any industry, role, or region

First-party audience data, proprietary AI modeling, and advanced engagement signals give marketers visibility into buyers across industries, geographies, and buying stages

Latest achievements include Year-over-Year growth in revenue and bookings, ongoing profitability through operational efficiencies, and major advancements in atlasIQ signal

pharosIQ, a leader in B2B marketing intelligence and lead generation solutions, today unveiled advanced AI enhancements to its intent data and prioritization technology. These state-of-the-art AI models empower marketing and sales teams to focus on high-value opportunities, drive faster conversion, and gain actionable insights from pharosIQ’s proprietary engagement ecosystems. By simplifying complex buyer journeys and delivering real-time audience insights, these innovations ensure meaningful engagement and measurable results for pharosIQ customers.

Since merging MRP and CONTENTgine in March 2024 and rebranding to pharosIQ, the company has delivered exceptional results, including a projected 70% growth in Q4 bookings and 25% growth in revenue. This performance is driven by a unified in-house supply chain, enhanced delivery capabilities, and rising global demand for its actionable B2B buyer intent data. Notably, H2 2024 has seen a 36% increase in bookings and projected 11% revenue growth over H1, with strong contributions across all regions.

pharosIQ continues to garner recognition for its groundbreaking innovations, most recently winning ‘Best Content Marketing Platform’ in the prestigious 2024 Digiday Technology Awards. This esteemed award highlights the company's leadership and excellence in marketing technology, underscoring pharosIQ’s role in revolutionizing the industry with cutting-edge solutions.

Following their recent merger, MRP and CONTENTgine introduce the launch of a new company, pharosIQ. This milestone marks a significant step forward in their unified vision. The company name was chosen as a symbol of the technological synergies and diversification of solutions that arose from the merger. ‘Pharos,’ derived from the guiding light of the ancient Lighthouse of Alexandria, represents the company’s ability to create, identify, and implement “intent-to-purchase” signals for targeting across full-funnel demand generation solutions. “IQ” signifies the company’s creation of a perpetual signal engine that utilizes artificial intelligence and machine learning to identify ready-to-buy prospects for B2B revenue teams.