Articles from Intertrend Communications

Intertrend Communications, the culture-forward creative agency known for helping leading U.S. brands connect with Asian American audiences and broader pop culture, today announced the fourth and final installment of Toyota’s award-winning anime series titled “GRIP, A Toyota Movie,” premiering November 5, 2025.

Intertrend Communications, a culture-forward creative advertising agency known for helping leading U.S. brands better understand and reach Asian American audiences, today announced that Toyota has greenlit a second season of their award-winning original anime content series “GRIP.”

Intertrend Communications, a culture-forward creative advertising agency known for helping leading U.S. brands better understand and reach Asian American audiences, today announces the launch of Toyota’s first-ever original anime content series, “GRIP.” This new adrenaline-fueled campaign premieres today and features Toyota’s Gazoo Racing (GR) series of cars as the hero, using authentic Japanese anime illustrations as a storytelling technique. The campaign aims to inspire young audiences who think they know Toyota and to showcase the brand in an exciting new way that celebrates the thrill of driving.

May is both AAPI Heritage and Mental Health Awareness month, making it the ideal time to talk about the struggles the AAPI community – and especially Asian kids and teens – experience with mental health. In response, the founders of anti-Asian hate initiative Make Noise Today (MNT) met yesterday with members of the community in Long Beach to launch their annual student art exhibition and open a conversation about how AAPI youth’s mental health needs can be best met.

At a time when students across America are asking to be heard, Long Beach-based creative agency Intertrend joined together with local businesses to empower high schoolers’ voices on the subject of race, ethnicity, and identity. In December 2021, students across America were asked to write on the subject of race as part of the inaugural “Letters To... An Extraordinary Correspondence” writing contest developed by Intertrend’s Make Noise Today initiative. Students were encouraged to put otherwise difficult to express thoughts and feelings into words in the form of letters to themselves, family, teachers—and even their bullies—on race, ethnicity, and identity. A total of 60 stories were selected and will form part of an exhibition launched last night at the Billie Jean King Main Library in Long Beach.