CORA Group Selects William Mills Agency for Loyalty Portfolio Public Relations Services

Published 13 hours ago via Business Wire

William Mills Agency, North America’s largest independent public relations and marketing firm specializing in financial technology, has been selected by CORA Group to represent its portfolio of loyalty companies. CORA Group is a collective organization redefining advancement through the acquisition, strengthening, and growth of over 30 independent software brands worldwide.

CORA Group’s loyalty portfolio offers comprehensive loyalty management software solutions to businesses of all sizes. The portfolio, which encompasses three loyalty companies acquired over the past four years - Carlson Marketing Solutions, RewardOps and Vanson Technology Services – gives businesses the choice to build the loyalty program that best suits their needs. Businesses can group solutions or leverage them independently.

“We are excited to have William Mills Agency driving the public relations strategy for our loyalty portfolio,” said Denis Brosnan, Portfolio Manager at CORA Group and Chief Executive Officer at Carlson Marketing Solutions. "Given the specialized nature of loyalty, we recognized the need for an agency with a strong track record of success. William Mills Agency is the perfect partner to help us spotlight the pivotal role of modern, tailored loyalty programs in shaping consumer behavior while supporting our efforts to grow our portfolio.”

Owned by Jonas Software, a subsidiary of Constellation Software Inc., CORA Group owns software companies across 10+ markets including loyalty, debt collection & recovery, legal, and others, and serves 50,000 customers. Its ‘buy-and-hold-forever’ business model brings support, stability, innovation and operational excellence to the companies they acquire and their customers.

“CORA Group provides software companies with the means to achieve long-term growth,” said Scott Mills, President of William Mills Agency. “Their mission to drive innovation in the software loyalty space aligns perfectly with our agency’s expertise. We are grateful to be chosen to collaborate with a company that shares so many of our core values.”

About CORA Group

CORA Group is a collective organization redefining advancement through the acquisition, strengthening, and growth of over 30 independent software brands worldwide. The organization’s roots are in construction and foodservice have expanded to include debt collection & recovery, wine/spirits, moving/storage, loyalty, legal, and long-term care verticals. Today, CORA Group is proud to serve over 50,000 customers in 10+ markets with industry-leading enterprise software and related services. CORA Group operates as one of the primary operating groups under Jonas Software, a subsidiary of Constellation Software Inc. This relationship reinforces CORA’s commitment to delivering industry-leading solutions and benefiting from the extensive resources and support provided by Jonas Software and Constellation Software Inc.

About William Mills Agency

William Mills Agency is North America’s largest public relations and marketing firm serving the fintech industry. The agency has established its reputation through the successful execution of media relations, marketing services and crisis communications programs. The company serves clients ranging in size from small start-ups to large, publicly traded companies. For more information, please visit https://www.williammills.com/financial-public-relations.

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